Back Road Motor Coffee Co is a cafe owned by two friends in Mississauga, Ontario who are passionate about motorcycles, family and love spending times in cafes. Combining multiple elements of the two friends' lives was the most important priority in the process. In love with motorcycles, nature and family, it was important to transfer these values into the logo and the branding. The logo combines the coffee beans, the lines of the road and a monogram. While keeping a corporate touch, the new branding of BRMCCo remains elegant and authentic. After establishing the logo, the identity became exciting to develop. By keeping a chromatic triad, the branding stays simple with a little touch of sophistication. As the mandate is a cafe, many applications were developed in order to enhance BRMCCo's identity.

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